As 2024 approaches, the American wine industry isn’t sure how things are going—much like the American consumer. In 2022, the U.S. wine market declined by 10 million cases, and value-wise, wine was flat. Sales of wines priced $15 a bottle and higher grew, but wines under $15 declined by more than 4% by volume and 3% by value. All signs point to 2023 being a tough year for overall wine sales, however, read on to learn how future generations may present hope for the industry.
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