Life in a Day 7/24/10 (Creating our Halloween party invitation: Jordan By Day, Jordan By Night)

Two months ago, John Jordan, the owner of Jordan Vineyard & Winery, challenged us to create a video invitation for his annual private Halloween party. The date set for our video shoot coincided with YouTube’s Life in a Day project. At Jordan, we specialize in three things: Cabernet Sauvignon, Chardonnay and hospitality. Video storytelling became a part of our company culture about six months ago. We’re pretty much self-taught when it comes to videography. This video was produced and edited by Jordan’s videography team (Lisa Mattson and Laura Petersen). Props and staging by Jordan’s Director of Hospitality & Special Events Nitsa Knoll and Executive Chef Todd Knoll with assistance from Donna and Scott from Pineapple Planet. Appearances by John Jordan, Todd Knoll, Nitsa Knoll, Lisa Mattson, Laura Petersen, Claire Holloway, our vineyard crew and Aubrey Mae, our favorite sous chef from Oakville Grocery in Healdsburg. Visit our video blog at

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